The Secrets to Finding a Good Video Production House

Are you thinking about adding expert video marketing to the things that make your brand stand out? If so, you’ve probably considered working with a video production house. These businesses help you fine tune your video marketing strategy, develop briefs for your content, and execute your ideas expertly. Lots of skills go into video marketing,

Best Practices for Mobile Video Advertising

Mobile devices should always be at the forefront of the discussion regarding video marketing. Every year, mobile video consumption doubles and over 57% of global video is played using mobile devices. For video marketers, this means they have to keep the needs of mobile users in mind when they create and distribute their videos. As

How to Reach a Broader Audience with Video Localisation

Your video marketing campaign has every potential to reach global audiences. So why not make the most of this? However, while you can simply post your video online and hope for the best, video production companies in London would advise you about localisation. Localisation describes the process of adjusting a piece of content to better

Creativity Without Losing Sight of the Brief – How to Evaluate Creative Ideas

Customers get bombarded with ads every day, so standing out has become the number one priority for many brands. A creative, break-the-mould campaign could be the answer. Agile content creation is often the best way to arrive at a mind-blowing innovative solution. Why? Agile content creation encourages everyone to brainstorm ideas and consider different perspectives.

The Importance of Branded Content

Branded content is a modern marketing technique used to promote a service or goods. Unlike traditional advertising, branded content is a way for companies to showcase their brand rather than their product. The logic behind this strategy is that consumers have often become blind to advertising because the market is so saturated. Branded content reframes

How Content Marketing Changed in 2021

Content marketing has continued to flourish this year. Nothing has changed because users want to see high quality, relevant and engaging content that adds value to their lives. Impersonal marketing like banners, popups and ads continue to be intrusive and ignored. But whilst content marketing has not been pushed off its throne as one of

Live-Streaming Video Content: The Pros and Cons

Looking for ways to boost your long-form content production? Live streaming videos like webinars, Q&As, interviews and workshops could all be a great way to inject more in-depth and lengthy content into your video marketing strategy. Live streams have become increasingly popular over the length of the pandemic because they offer brands a way to

Short Form vs Long Form Video Content – Which Is Right For You?

If you’re trying to make the most of video marketing, you’re likely looking at various metrics to figure out which type of content will get you the best possible results. The choice between short form content production and long form video content is just one of many, but it is essential. Video metrics and data

How to Tell a Great Story Using Video

Welcome to our story corner. Make yourself comfortable, take a seat, and we’ll begin.  Once upon a time is a great opening line. We’ve all seen, heard and read stories beginning with it, whether it’s at school, at the movies, at home, or when reading a book. Today, however, there are more ways to tell

Long-Form Content Production: The Low Down

Lockdown may have been the perfect opportunity for sharing hundreds and thousands of pandemic and non-pandemic inspired TikTok videos and Instagram stories, but what if your brand wants to go deeper and give its audience something that promises greater lasting value? Enter long-form content production. We’re seeing brands switching onto long-form video content as a