Mobile devices should always be at the forefront of the discussion regarding video marketing. Every year, mobile video consumption doubles and over 57% of global video is played using mobile devices.
For video marketers, this means they have to keep the needs of mobile users in mind when they create and distribute their videos. As many mobile videos are tied directly to social media content, this is particularly vital for your strategies on Instagram, Facebook and TikTok.
This article will explore a few tips for optimising your videos for mobile.
Design Videos With Low Bandwidth in Mind
Watching video on mobile means occasionally spotty connections or a reluctance to use up much data. That’s why short videos require much less commitment and hassle from mobile viewers. Gen Z has grown up with micro ads and responds well to 15-seconds or 30-seconds videos. However, much more than that may be too much for your mobile audience.
Shorter videos will load quicker and appeal to an already shorter attention span.
Design Videos for Vertical Screens
Facebook and Instagram Reels, and now TikTok, have all started utilising a vertical video format to better use the space on an average phone screen. In addition, most users hold their phone in portrait mode most of the time, which means viewing videos in the same format is less hassle and feels more natural.
If you know your next video ad will be displayed on mobile primarily, consider catering to a story format.
Make Your Message Known Even Without Sound
Another habit of mobile video audiences is that many viewers will watch a video without sound. They may be checking out a video on the go whilst listening to something else or be in a situation where turning their phones up might be inappropriate.
Some apps don’t play video sound when scrolling past content unless the user activates explicitly the sound.
As such, it’s essential to communicate your message silently. Easy-to-read subtitles are one solution, but you can also get your brand across through consistent use of bold, catchy colours and clear on-screen actions. In addition, keep unnecessary noise and fast cuts to a minimum to make videos easier to follow.
Optimise Your Video for Social Media Content Consumed on Mobile
A lot of thought goes into distributing marketing videos and similar projects. However, to launch a successful video campaign on social media, you should familiarise yourself with each platform’s algorithms and aspect ratios. High stakes Films is an expert in bringing brand storytelling to your target audience in the form of high-converting mobile video ads. Get in touch today to learn more about how we can help you.
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