Should You Use Long Form Or Short Form Content For Your Videos?

When you are considering visual content creation for use in your business, there is the question of whether you should use long form content or short form. What’s the difference? Well, very simply, long form content is taken to mean a video that is over ten minutes long, while short form is under ten minutes.

How to Shoot Action-Packed Video Campaigns

Video marketing is the leading marketing strategy for a good reason: Capturing life in motion brings the audience to the forefront of the action.  Action-packed footage is a great way to grab your audience’s attention. Watching high-adrenaline action excites viewers and invites them to stay a while longer to see where it will lead. Energy

How to Overcome Camera Shyness

A lot of digital content creation today focuses on video marketing. On top of this, video is no longer always a formally scripted affair. Instead, brands increasingly benefit from showing their authentic selves in front of the camera. Whether through live video streams or more random videos, it’s often a good idea to put someone

How to Draw Up More Useful Storyboards

Every video project starts with a creative brief, which develops into a script and a storyboard. The storyboard creates a step-by-step instruction manual for the film, guiding the story and planning out shots in advance. This ensures that the film is cohesive, that one shot flows seamlessly into the next, and that your cameraman and

The Secrets to Finding a Good Video Production House

Are you thinking about adding expert video marketing to the things that make your brand stand out? If so, you’ve probably considered working with a video production house. These businesses help you fine tune your video marketing strategy, develop briefs for your content, and execute your ideas expertly. Lots of skills go into video marketing,

Best Practices for Mobile Video Advertising

Mobile devices should always be at the forefront of the discussion regarding video marketing. Every year, mobile video consumption doubles and over 57% of global video is played using mobile devices. For video marketers, this means they have to keep the needs of mobile users in mind when they create and distribute their videos. As

How to Reach a Broader Audience with Video Localisation

Your video marketing campaign has every potential to reach global audiences. So why not make the most of this? However, while you can simply post your video online and hope for the best, video production companies in London would advise you about localisation. Localisation describes the process of adjusting a piece of content to better

Creativity Without Losing Sight of the Brief – How to Evaluate Creative Ideas

Customers get bombarded with ads every day, so standing out has become the number one priority for many brands. A creative, break-the-mould campaign could be the answer. Agile content creation is often the best way to arrive at a mind-blowing innovative solution. Why? Agile content creation encourages everyone to brainstorm ideas and consider different perspectives.

The Importance of Branded Content

Branded content is a modern marketing technique used to promote a service or goods. Unlike traditional advertising, branded content is a way for companies to showcase their brand rather than their product. The logic behind this strategy is that consumers have often become blind to advertising because the market is so saturated. Branded content reframes

How Content Marketing Changed in 2021

Content marketing has continued to flourish this year. Nothing has changed because users want to see high quality, relevant and engaging content that adds value to their lives. Impersonal marketing like banners, popups and ads continue to be intrusive and ignored. But whilst content marketing has not been pushed off its throne as one of